“If I had asked people what they wanted, they would have said faster horses.”
Consumers often know what end product they want but not the process needed to get there. A faster horse translates to faster transportation. The genius connects faster horses to an automobile.
If that connection was easy to make we wouldn’t remember Henry Ford. The genius of the product doesn’t stop in simple creation. Henry Ford pioneered manufacturing techniques that made ownership attainable for all sectors of society.
Relevance Is King
It’s easy for a business to say that they want to save money but if it was obvious then everyone would find innovative saving techniques daily. When creating a product, it is Important to determine relevance to the consumer. If you can’t make it relevant, then you can’t sell it. Relevance is king.
Learn How Simplure can save your company money with its pioneering technology and services.
Learn How Simplure can save your company money with its patented technology and services.